Clear language. Deliberate imagery. Straightforward message.

“We were born in California — where abundant nature and high technology meet— and we’re pushing ahead with EV innovation that makes the most responsible use of the earth’s resources.”

Typically, in the planning stage of an exciting new project, we immediately start to generate solutions.

Start wide before going narrow.

Simply put, strategy is an approach overcoming a known obstacle.

A common artifact in user experience design is a customer journey map.

Design, like strategy, is about making incremental choices towards a goal.

It can be nerve-wracking to put your ideas out there only to hear confusion, criticism, or pushback.

Quantifying design can be tricky. How do you REALLY measure the value of a new website? An improved direct mail postcard? A social media image?

If you spend any time handling your own marketing, the term “marketing funnel” may crop up every now and again.

“Direct competition” is defined as when “businesses offer the same product or service and compete for the same market.”

The “double diamond” approach is a design process model that allows teams to zoom in and out of a problem space to ensure they’re capturing the RIGHT type of problem and the RIGHT flavor of insights.

“Your competitor is offering the same thing at a significantly lower price. So why should I choose you?” That’s where your value proposition comes in.

These may be small but ultimately time-consuming and distracting decisions IF you haven’t taken the time to sit down and define your strategy.

If you’re just starting out, one if your first action items as a small business may be “branding.” But if you’ve only gotten as far as a logo… what do you focus on next?

“We write and understand, learn, see and think – with the hand.” - LEUCHTTURM 1917

Creativity and innovation are repeatable processes, not sudden outcomes.

If you and a key competitor find yourselves offering similar products to similar customers at similar price points… your customers may find themselves in a feature tug-o-war. 🪢

An insight is the “aha" moment that emerges from design research.

Strategy is one of those corporate buzzwords agencies and individuals alike will throw around casually and often to justify charging a premium.