A better marketing funnel

If you spend any time handling your own marketing, the term “marketing funnel” may crop up every now and again.

If you’re not familiar with it, it’s a loose framework that helps to match customer behavior with business activities.

And it all starts with ✨AWARENESS✨

🌺 “I’ve seen ads for this local flower delivery service on Instagram.”

Once your target customer is aware of your business and what you offer, there will be a moment when they may ✨CONSIDER✨ your brand.

🤔 “Mother’s Day is coming up. I should think about ordering flowers.”

After your customer has searched and evaluated competing companies, they may develop a clear ✨INTENT✨ to purchase.

🛒 “I’m going to order flowers.”

Once the ✨PURCHASE✨has been made…

💰 “I ordered flowers! I hope they arrive on time.”

At this stage, your business needs to deliver on the stellar customer experience you’ve promised at every prior stage.

Which leads us to ✨ADVOCACY✨

🦸‍♀️ “I had a great experience. I’ll happily recommend their business to my friends and family.”

So whether you’re generating awareness with paid advertising or investing in a seamless online shopping experience…

Understanding the basic milestones of this funnel is the first step towards crafting a great customer experience at EVERY stage.

🌸 🌺 🌸