Strategy first, tactics later

🗓 The best time to post.
✍️ The best content for your newsletter.
🎥 The best equipment for your YouTube channel.

These may be small but ultimately time-consuming and distracting decisions IF you haven’t taken the time to sit down and define your strategy.

🎂 Imagine you’re hosting a party.

The food, the music, the venue, the decor…

These are your tactics. This is how you make the party a memorable success.

Are these important decisions to consider? Absolutely!

🤔 But you can’t determine the best choices… until you consider who your partygoers may be.

🎉 A SIMPLIFIED APPROACH TO PARTY STRATEGY 🎉

1. Identify what’s different about the type of party you’re hosting.

A surprise engagement, a couples game night, or a baby shower all have a corresponding set of unique decisions to consider.

2. Determine who your partygoers are.

3. Choose your tactics according to how you want your guests to feel (relaxed, energetic, nostalgic, curious, etc).

Imagine what type of experience you would need to design for them to say, “I had a great time.”

Of course, there are a million other decisions to be made.

But start with what type of party you want to host.

And no matter what you decide on…

Make sure there’s cake. Everybody loves cake.

🥳 🎂