Always be testing

It can be nerve-wracking to put your ideas out there only to hear confusion, criticism, or pushback.

But if you can remember that every piece of customer feedback is an opportunity to sharpen and refine your business offering…

Then every comment, positive and negative, will only continue to steer your work in the right direction.

🤷‍♂️Not sure about an early business idea?
🌟 Test a social media ad with your target customer.

🧐 Curious to find any problems with your new online store?
🌟 Sketch it out on paper and ask a colleague to “click” through it.

💌 Torn between two email marketing campaigns?
🌟 Email both to a trusted source and ask which one resonates most.

🏔 With every experiment, you get closer and closer to designing a service or product that’s intentionally crafted for your specific user.

📊 And although it might be easier to scan through results presented on an x and y-axis, remember to stay connected with your customers through consistent conversation.

❤️ Inevitably, you’ll learn something surprising along the way.