Double diamond and senior dogs

💎💎 The “double diamond” approach is a design process model that allows teams to zoom in and out of a problem space to ensure they’re capturing the RIGHT type of problem and the RIGHT flavor of insights.

Identifying actionable themes in creative work requires the same balancing act of digging deep into the details of a specific problem space…

And then pulling back into a birds eye view to see the bigger picture.

Here’s how to do it and why it’s important to your business:

🐛 ARTICULATE A SPECIFIC PROBLEM

Example: 🐩 “Owners of senior pets don’t have a reliable system for managing their aging animal’s medication and veterinarian schedule.”

🦅 PULL OUT THE CUSTOMER PRIORITIES

🌟 Reliable.
🌟 Easy to manage.
🌟 Reduces complexity.

🐛 ASK SPECIFIC QUESTIONS BASED ON THESE PRIORITIES

“How might we make it easy for pet owners to manage complexity?”

🦅 BRAINSTORM IDEAS

💡 Pre-packaged pet medication dispenser
💡 Mobile veterinarian visits
💡 In-office “scan and schedule reminders” tool

🐛 EVALUATE YOUR IDEAS AGAINST YOUR ORIGINAL PRIORITIES

Does this idea deliver on reliability or are there potential gaps in the experience?

Does it reduce complexity or add additional stress?

🔍 This method of zooming in and out of a problem space is essential for innovation in your business.

Because no matter how successful your business has been so far, there’s an old saying that goes:

“What got you here won’t get you there.”