Start wide, then go narrow

Start wide before going narrow.

🔭 To align design teams on a new project, you have to take them on a journey of going wide to narrow.

🪜 If there’s misalignment at the top, there’s going to be more conflict and debate around decisions at those lower levels.

🚙 Imagine your team is tasked with designing a comparison view for a car dealership.

Instead of diving into mock-ups right away, ensure everyone is in agreement about what level you’re designing for.

🗺 Customer Journey —> Buying a New Car
🤔 Journey stage —> Researching
👀 Moment —> Comparing vehicles
📱 Screen —> Side-by-side view
⭕️ Component —> Vehicle detail card

And if there’s any confusion above, there’s going to be even more below.

So make sure your team is aligned on scope from the beginning before diving deep into design.