The customer is mostly right

⚔️ “Direct competition” is defined as when “businesses offer the same product or service and compete for the same market.”

🗺 You could certainly start your competitive analysis with a SWOT template or mapping them on an X-Y axis.

👀 But it may be more valuable to start by looking at your competition’s customer reviews.

Depending on the industry, you can:

🎵 Browse through the podcast reviews.
💬 Read the instagram comments under their most recent ad.
⭐️ Sort feedback on their Amazon page by lowest to highest.
📍 Scan their Google Business or Yelp reviews.

Your biggest competitor may have a smoking hot logo, incredible marketing and expensive packaging.

…but if their customer service is horrendous, you have a window of opportunity to explore how YOUR business can deliver where your competitor is falling short.

There are many different types of customers that can provide some insight into your competitive landscape.

Here are 2 you might see in the comment section who can help you refine your own offering:

😍THE FAN | ”I adore this product and will recommend it to anyone who will listen.”
What features or benefits do they mention the most?

😡THE BETRAYED | ”I had an awful experience and I need to warn others not to buy.”
What was promised that wasn’t delivered?

Looking at how your “extreme” customers interact with other businesses (either negatively or positively) can help you create a brand snapshot of your competition’s strengths and weaknesses.

So no, the customer may not always be RIGHT…

But either way, they’re probably still going to leave a review.

🧑‍💻👩🏻‍💻👨‍💻