Sprinkle your story into every design decision

☀️ “We were born in California — where abundant nature and high technology meet— and we’re pushing ahead with EV innovation that makes the most responsible use of the earth’s resources.”

✍️ This is the description on the company page for Lucid Motors, a luxury electric vehicle manufacturer.

🎨 Their origin story informs every design choice, from their color palettes, language, interior vehicle fabrics and store decor.

When you consider your own starting point for your personal brand or your growing business, these are the types of overarching themes that make your offering unique.

Started in a garage.
Inspired by an inside joke.
Sketched on the back of a napkin.

If you’re trying to stand out, look no further than your origin story.