Brand attributes are characteristics that your audience sees as an inherent part of your business.

Each of us can probably recall an exchange we’ve had with someone, most likely when we were much younger in our careers, that shone a spotlight on the word “no.”

It’s easy to get paralyzed when we strive for perfection.

Abstraction is easy. Anyone can spin up hypotheses and “what ifs” and play devils advocate about imaginary scenarios.

A company statement is a concise elevator pitch that covers who you are, what you do, why you do it and who you do it for.

Sometimes it’s hard to figure out how our business is unique from those who play in the same exact space or industry.

Archetypes and personas are terms that are sometimes used interchangeably in the design and marketing space.

If you’re familiar with improvisational comedy, you’ve probably heard of the “yes, and…” principle.

Whether it’s a colleague, a client, a manager, a vendor, a sponsor, or a volunteer…

Too often, we can get caught up with over-explaining or over-complicating our message in an attempt to out-do the competition.

There are two types of well-established business strategies: low cost or differentiation.

Imagine you’re a doctor. You’ve been assigned a unique case for a specific patient.

Mission. Vision. Purpose. Goals. Strategy. These words gets tossed around so often they’ve almost lost their meaning.

Sometimes as business owners we become so preoccupied with our bottom-line or our long-term vision that we forget to focus on the little things.

Many creative agencies tout “storytelling” as one of their featured services.

Your customer’s experience of your brand doesn’t exist in a silo.

“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals.” - Ray Dalio, Principles

When we’re presented with an ask, we have to properly diagnose the extent of effort or else we’ll be swimming in variables we were never prepared to handle.

Brainstorming gets a bad rap.