3 essential pages your website is probably missing

“We write and understand, learn, see and think – with the hand.” - LEUCHTTURM 1917

The German stationary company has ⭐️ 3 ⭐️ unique pages in their “About” section of their website that every company would be well-served to follow suit:

1️⃣ YOUR UNIQUE (AND BRIEF) HISTORY

“Founded in the year 1917, LEUCHTTURM can now look back on over 100 years of experience in the manufacture of high-quality stationery.”

**This doesn’t need to be a full-length historical essay, but enough to give your customers a sense of where and how you started (and why you exist).

2️⃣ FEATURES + BENEFITS AT-A-GLANCE

👀 Chamois-coloured paper ➡️ more comfortable to read

✍️ High paper quality ➡️ a pleasant writing experience

🔍 A contents page and page numbers ➡️ quickly find your notes

**Avoid listing your features or services without their corresponding benefits. Every sentence should be a thoughtful and compelling reason to choose your brand.

3️⃣ A PERSUASIVE RESOURCE

“8 Reasons for Thinking By Hand”

**Whether it’s a well-researched article by a subject-matter expert or an emotional narrative, partner with a content strategist to create a piece of content unique to your brand vision.

🤔 Which of these pages is your site currently missing?