Good design is good business

⚖️ Quantifying design can be tricky.

How do you REALLY measure the value of a new website? An improved direct mail postcard? A social media image?

Every platform has its own unique set of metrics, which is always a great place to start.

But the ability to scope, estimate and measure effective design strategy can be its own art form.

Luckily, there are 2 foundational metrics you can use to measure the impact of your design investment.

📈 Increase revenue
📉 Decrease costs

Increasing revenue can look like attracting new customers or increasing current customer value.

For example:

👜Through word of mouth, you sell 100 custom tote bags a month for $50 = $5000

💻 You invest in a well-designed $2500 website to allow online ordering.

💰 Your sales increase to 300 per month = $15000.

Of course, you may start incurring other costs like packaging and shipping, but this napkin sketch equation can help you understand the impact design can have on your bottom line.

How do YOU measure the impact of good design?