UX Design
Creating user-friendly experiences for startup and tech companies.
Attract investors and early adopters by investing in creating a quality user experience. From discovery and definition to design and testing, we can help you launch new products for your customers.
End-to-end experience design
Focus on the most impactful moments of your product
Easy-to-use interfaces that engage users and improve functionality
STEP 1
User Discovery & Research
This initial phase is crucial for gathering essential insights to fuel the design process. We work closely with you to:
Define Target Audiences & Personas: We meticulously analyze your user demographics, needs, and expectations, crafting detailed personas that represent your ideal users.
Map User Journeys & Touchpoints: We visualize the complete user journey, identifying every interaction point from initial awareness to conversion or desired outcome.
Pinpoint Pain Points & Opportunities: We conduct user research through interviews, surveys, and usability testing to uncover user frustrations and identify areas for improvement.
STEP 2
User Flow & Wireframing
Armed with user research findings, we translate insights into tangible design elements:
User Flow Optimization: We define optimal user flows, ensuring users navigate seamlessly through your platform or interface to achieve their goals.
Low-Fidelity Wireframing: We create initial wireframes that outline the basic page layouts, functionality, and information architecture.
Iterative Refinement & Validation: We collaborate with you to refine the wireframes through feedback sessions and usability testing, ensuring they meet user needs and project goals.
STEP 3
High-Fidelity Prototyping & Handoff
With the core structure established, we bring your vision to life with meticulous detail:
High-Fidelity Prototyping: We create interactive prototypes that closely resemble the final product, allowing for comprehensive user testing and stakeholder feedback.
Usability Testing & Optimization: We conduct rigorous usability testing to identify and address any potential usability issues before development.
Comprehensive Design Documentation: We provide developers with detailed specifications, user flow diagrams, and style guides to ensure accurate implementation.
My partner and I had a great experience using Darby Design with our startup. She was very skilled at taking the message we are trying to convey and turning that into visual design and imagery.
— Mira S. | Just Acne
Project Timeline and Deliverables
Week 1 -2
Initial Planning and Research
UX strategy meeting with client
User persona development and journey mapping
Industry and competitor UX analysis
Definition of MVP scope and features
Weeks 3-4
Concept Development and Initial Design
User interviews and feedback compilation
Competitive feature analysis report
Initial wireframes for key MVP screens
Client review and feedback session
Weeks 7-8
Finalization and Delivery
Final UX/UI design incorporating all feedback
Comprehensive usability testing report
Final MVP prototype ready for development
UX design handoff to development team with necessary documentation
Weeks 5-6
Design Refinement and Prototyping
Detailed wireframes and UX flow diagrams
High-fidelity interactive prototype development
Usability testing plan and initial findings
Second client review and feedback session
Product Design (UX/UI)
$10,000+
WHAT’S INCLUDED
User Research In-depth analysis of your target audience,
User Persona Development Crafting detailed personas to understand their needs, goals, and pain points.
User Journey Mapping & Flow Optimization Visualization of every touchpoint in the user journey, identifying and optimizing key user flows for seamless navigation and efficient goal achievement.
Low-Fidelity & High-Fidelity Prototyping Creation of initial wireframes and interactive prototypes that evolve through iterative feedback loops, ensuring user-centric design decisions.
Usability Testing & Iterative Refinement Rigorous testing with real users to identify and address usability issues before development, leading to a polished and intuitive final product.
Comprehensive Design Documentation Detailed specifications, style guides, user flow diagrams, and asset libraries provided to developers for accurate and efficient implementation.
Developer Handoff & Collaboration Seamless communication and collaboration with developers through design reviews, technical consultations, and ongoing support to ensure design fidelity.
Post-Launch Optimization & Support Continuous monitoring and analysis of user behavior after launch, providing data-driven recommendations for ongoing optimization and improvement.
Ready to chat about your project?
No pressure, no commitments. I’d love to just learn about your business.
Not ready to chat?
No worries. Send me an email at hello@darbydesignco.com