A tale of two handsoaps

🗣 Too often, we can get caught up with over-explaining or over-complicating our message in an attempt to out-do the competition.

🧘 But it doesn’t have to be complicated.

Whatever your product or service, competitive differentiation goes well beyond WHAT you’re offering.

💝 It’s HOW you offer it.

Focus on how your offering connects to customer benefits and values.

⌚️A hand-crafted wristwatch. 🌟 Luxury.

💳 An expense tracking database. 🌟 Productivity.

🛁 A boutique hotel spa. 🌟 Relaxation.

Remember, you don’t have to say it best.

👏 You just need to say it better than your competition.