How to invite and engage

Your customer’s experience of your brand doesn’t exist in a silo.

🙈 Sometimes we focus so much on our marketing that we overlook the rest of the experience from our customer’s perspective.

Don’t get me wrong: you should waste no time telling your audience exactly what they’re getting.

💍 “Jewelry so comfortable you can wear it while sleeping.”

💧 “Healthier, shinier hair after only two drops.”

👚 “Formal loungewear for virtual meetings.”

Interested? Congratulations. You got their click.

That first part is important.

This next part is crucial.

You need to demonstrate complete and utter empathy so you can invest in those moments of delight.

😴 Include a branded sleep mask for the traveling CEO.

💆🏻‍♀️ Curate a personalized hair care pamphlet for the new mother.

🎁 Design a thoughtful unboxing experience for the work-from-home employee.

Take the time to nurture the relationship DURING the purchase and AFTER they buy.

Because those are the moments that matter most.