Sometimes to figure out what your goals are, you need to articulate what they’re NOT.

The products and services we choose to buy help shape a little piece of our aspirational identities.

Every piece of effective marketing should answer these 3 questions.

The “How Might We” framework is a technique used in the design thinking method to present problems as opportunities.

The idea of work-life balance is a myth.

A mentor once advised me: “There’s no such thing as problems. There are only challenges and opportunities.”

In a famously paraphrased quote by French philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”

Sometimes it’s not a lack of coffee. Maybe it’s just a lack of sleep.

An “outcome” is the observable change you want the people you’re designing for to achieve.

“If you talk about what you believe, you will attract those who believe what you believe.”

“Strategic choices need to be made simultaneously, not sequentially.”

“There’s no such thing as plumber’s block, nor ditch-digger’s block, or Lyft driver’s block.”

Customer feedback can be a powerful tool to guide your branding and marketing efforts.

Even when the criticism stings, a client’s concern with the process or the work itself is very real. And it should always be addressed.

One of my first hard lessons as a designer happened during a website design project for a local non-profit organization.

For a tele-health dermatologist, the question wasn’t: “How can we get more customers?”

If I’m staying up until 4 o’clock in the morning cramming on a project or sending emails, its not a project problem or a client problem.