The theory of unlimited breadsticks

Sometimes as business owners we become so preoccupied with our bottom-line or our long-term vision that we forget to focus on the little things.

The thank-you notes.

The extra warm cookie in the bag.

The small blue ribbon on the box.

The distinction between a thoughtful decision and an afterthought is clear to your customers.

For Olive Garden, what they offer is “family-style dining and fresh Italian food.”

But they’re known for?

“Unlimited breadsticks.”

Both of these offerings align with their overall slogan.

“We’re all family here.”

So whether it’s your mission, your primary service offering or that extra “something” you decide to add in…

Be intentional.

Anyways, we ate way too much pasta tonight.

Happy Valentine’s Day.