Not all pain points are equal

👩‍⚕️ Imagine you’re a doctor. You’ve been assigned a unique case for a specific patient.

🙅‍♂️ But there isn’t a new and unique diagnosis for every patient.

Rather, the root problem may be the same for dozens of people, even though their symptoms may vary widely from case to case.

🧐 So how do you connect the specific issue to its root problem?

STEP 1: Understand the symptom.

Example: “Miniature artists spend hours searching for detailed reference images and specific treatment techniques, only to feel frustrated after failing to locate relevant examples.”

STEP 2: Diagnose the underlying disease.

“A lack of comprehensive, relevant and centralized source material.”

STEP 3: Brainstorm a treatment plan.

“A robust reference image search database designed for artists.”

“An augmented reality plugin to scan and suggest tools, techniques and design solutions.”

The possibilities are endless, but it’s important that they’re focused on addressing the root problem area.

Otherwise you may just be putting a bandaid on a head wound.

🤕❤️‍🩹