It’s not just Apple

🍎📱When we think of brand, it can be tempting to default to thinking of the multimillion dollar mega companies that frequent the news and our @twitter feeds everyday.

But it’s important to remember they’re not the only brands we can look up to for inspiration.

The everyday brands matter.

🥫The brands in the back of your cupboard and your fridge you keep for emergencies.

🏥 The ones you drive by every morning on your way to work.

🧸The ones your kids play with or bring with them to school.

If you own your own business or work for a smaller company, striving for brand recognition like @apple or @cocacola or @teslamotors is like asking an Olympic gold-medalist advice on how to do a proper push up.

Instead, look at the folks who are running the same race, but maybe just slightly ahead of you.

⭐️ Take note of the brands you never see television ads for but you use everyday.

⭐️ Think of the brands you buy from because it’s what’s best for your budget or what convenient when you’re on the road.

Those are the strategies worth studying.

Because even though they may not be making regular headlines…

They’re still running the race.

And some of them are winning.

🏆 🏃🏽‍♀️