How to write a company statement

🎙A company statement is a concise elevator pitch that covers who you are, what you do, why you do it and who you do it for.

😬 Seems like an awful lot to cover in one-sentence.

👏 But it can be done.

🌟 WRITE YOUR COMPANY STATEMENT IN 8 STEPS 🌟

**Featuring @apartmenttherapy as a real-world reverse-engineered example**

STEP 1 - Company Name
🪴 Apartment Therapy

STEP 2 - Industry
🏠 Home & Decor

STEP 3 - Primary Service
📰 Blog / Website

STEP 4 - Your Customer Engagement Principle
🎆 “Inspire”

STEP 5 - Specific Audience
💃🏻 Young apartment-dwellers.

STEP 6 +7 - Turn their top 2-3 Pain Points into Values

⭐️ Dull and plain rooms 👉 beautiful and happy spaces
⭐️ Unfamiliar place 👉 feeling at home

Step 8) Rewrite these values as an aspirational statement

🔮 A more beautiful and happy life at home.

THE FINAL RESULT:

🌟 “Apartment Therapy is a home and decor site, designed to inspire anyone to live a more beautiful and happy life at home.”

What’s yours? Leave a comment below with your new company statement. ⬇️