Design with the intent to adapt

Don’t worry about getting it right the first time.

😬 It’s easy to get paralyzed when we strive for perfection.

The perfect logo.

The perfect website.

The perfect packaging.

🙅🏻‍♀️ But perfection doesn’t exist. No amount of planning, strategy, analysis or even gut feelings can predict how your customers will respond to your business or your product.

🤷‍♂️ So you might as well roll with the punches.

Something not working? 🔨 Change it.
Not sure why? 🔍 Investigate.
Curious about a new direction? 🧪 Test it!

🍀 Make informed bets and see what sticks.

⛈ Obviously, don’t pivot the entire direction of your company at the first sign of bad weather.

But don’t stay the course if it’s not working. 🗺 Adjust your direction and soldier on.

💜 If you stay true to your values and, above all, committed to your customer, you’ll be sure to succeed.

Just maybe not in the exact way you expected to. 😉