25 intangible brand values

🎭 We are emotional creatures.

The products and services we choose to buy help shape a little piece of our aspirational identities.

📖 In Marty Neumeier’s “The Brand Flip” he outlines 25 intangible values that go above our understanding of classic features and benefits.

Instead, these intangibles speak directly to the heart of our personal identities, which anchor our sense of belonging and loyalty to a specific brand.

Think of 5 brands you interact with on a daily basis.

What intangibles do they offer you?

Some examples from my own life:

🌟 Dyson offers me speed and simplicity.
🌟 Apple offers me control and personalization.
🌟 Whole Foods delivery offers me availability and flexibility.

Intangibles are powerful but often overlooked tools of marketing and brand match-making.

Review the list.
Look at your own brand.
Which ones are you offering?