How to transform customer pain points into opportunities

For a tele-health dermatologist, the question wasn’t: “How can we get more customers?”

And it wasn’t even: “What are our competitors doing that we need to do better?”

Instead: “What do our customers struggle with and how can we place ourselves in the best position to help them?”

Through competitive analysis and empathy workshops, we were able to articulate some of the key customer pain points and translate them into strategic brand opportunities.

“Education, partnership, and inclusivity” became our core brand values that helped us make (and eliminate) design and marketing decisions.

Because true strategy is about making choices. We’re doing X, not Y. We’re going to ZIG, not ZAG.

And always, ALWAYS, keep it focused on the customer. 👏