Explore the opposite

Sometimes to figure out what your goals are, you need to articulate what they’re NOT.

One of the first topics of conversation I have with my clients is around their ideal customer.

And it typically goes something like this:

“Who is your target audience?”
“Well, it’s everyone.”

🚩 🚩 🚩

The best brands and products feel like a match made in heaven because they’re designed for a specific customer, user, or audience in mind.

If you find yourself getting stuck on who you’re for, explore the opposite.

❓Who WOULDN’T be able to use (or even understand) your product? Children? Senior citizens?

❓What industries or scenarios AREN’T a good fit for your services? Travel? Hospitality? Automotive?

By narrowing down your focus, you create the opportunity for DEEPER connection and valuable insights, versus casting a wide net only to scrape up shallow results.

So don’t cast a net.

Aim for a small target.

Cause then at least you’ll know when you hit a bullseye (and when you miss).

🎯