The basics of brand matchmaking

It’s inevitable when you’re starting your own business to be overly concerned with, well, yourself. 💁🏻‍♀️

You may hire a designer (like me!) to craft a custom logo. You could hunt for a web developer to build you a beautiful new website. You might spend hours writing your company bio, explaining in EXTREME detail every service you offer…

And you’d be missing the point.

Your business thrives (and dies) with your customer. It’s great to pay attention to all the little details, but that’s all they are: little details.

Think of your brand as the Ultimate Matchmaker ™ for your customer.

👶🏼 📅 Busy working parent needs a better way to communicate schedules with caregivers?

✅ Your product can give them efficiency and peace of mind.

🕰 👨‍👩‍👧‍👦 Local antique store owner needs more business?

✅ Your consulting firm can give them exposure and a sense of community.

The key to these scenarios is fully, completely, totally and comprehensively knowing who your customers are and, more importantly, what they ✨value ✨

Once you know what your customers value, your brand is your wingman to show (and tell) your customer what a perfect pair you’d be together.

Do you know what your customers truly value?