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In my rare spare time, I write notes about our design process
![It’s not just Apple](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674237479281-G70QYUFH52MHABD1HQBL/unsplash-image-MardkT836BU.jpg)
It’s not just Apple
When we think of brand, it can be tempting to default to thinking of the multimillion dollar mega companies that frequent the news and our Twitter feeds everyday.