Articles
In my rare spare time, I write notes about our design process
![It’s not just Apple](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674237479281-G70QYUFH52MHABD1HQBL/unsplash-image-MardkT836BU.jpg)
It’s not just Apple
When we think of brand, it can be tempting to default to thinking of the multimillion dollar mega companies that frequent the news and our Twitter feeds everyday.
![5 design strategy podcasts you should listen to today](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674502937784-VXM6D9NCDTQPOU5XP9KO/unsplash-image-waxDxYM2XI4.jpg)
5 design strategy podcasts you should listen to today
It combines brand, marketing, psychology, empathy, business acumen, and visual design into a complex package of choices and conceptual ideas.
![Tell and show](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674502425675-S516D6N74DPJY6O12JZ5/unsplash-image-7s3biR6HATU.jpg)
Tell and show
Your work will NEVER speak for itself.
![Tips for creating a brand matrix](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674502194138-F2FCKL2I7ZOFRNLQENNB/unsplash-image-3V8xo5Gbusk.jpg)
Tips for creating a brand matrix
Anytime there’s an opportunity to visualize your design strategy, DO IT.
![The role of your logo](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674501951013-7MCIWLD435ZDY3UPKTIQ/unsplash-image-3U9L9Chc3is.jpg)
The role of your logo
This is hands-down one of the biggest design mistakes I experience with local businesses.