Articles
In my rare spare time, I write notes about our design process
![It’s not just Apple](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674237479281-G70QYUFH52MHABD1HQBL/unsplash-image-MardkT836BU.jpg)
It’s not just Apple
When we think of brand, it can be tempting to default to thinking of the multimillion dollar mega companies that frequent the news and our Twitter feeds everyday.
![The basics of brand matchmaking](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674502835671-15MKPZXLA0W0ZC84QFVA/unsplash-image-qQntyTpEGRc.jpg)
The basics of brand matchmaking
It’s inevitable when you’re starting your own business to be overly concerned with, well, yourself.
![4 marketing books every business owner should read](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674502632559-8P68OFFOY159EGVUU1PA/unsplash-image-k2Kcwkandwg.jpg)
4 marketing books every business owner should read
If you run your own business, you manage your own marketing.
![Tips for creating a brand matrix](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674502194138-F2FCKL2I7ZOFRNLQENNB/unsplash-image-3V8xo5Gbusk.jpg)
Tips for creating a brand matrix
Anytime there’s an opportunity to visualize your design strategy, DO IT.
![The role of your logo](https://images.squarespace-cdn.com/content/v1/5de3faae6afddc171fb93578/1674501951013-7MCIWLD435ZDY3UPKTIQ/unsplash-image-3U9L9Chc3is.jpg)
The role of your logo
This is hands-down one of the biggest design mistakes I experience with local businesses.