Articles
In my rare spare time, I write notes about our design process
It’s not just Apple
When we think of brand, it can be tempting to default to thinking of the multimillion dollar mega companies that frequent the news and our Twitter feeds everyday.
5 design strategy podcasts you should listen to today
It combines brand, marketing, psychology, empathy, business acumen, and visual design into a complex package of choices and conceptual ideas.
Design and procrastination
Even after yeeaaaars in the freelancing and consulting space, I still have never managed to conquer the procrastination trap.
Tell and show
Your work will NEVER speak for itself.
A fool-proof logo design process
Every time I’m in a situation like this, where my client approves a design with no (or only minor) revisions, I’m always shocked.
Tips for creating a brand matrix
Anytime there’s an opportunity to visualize your design strategy, DO IT.
Coffee shop etiquette for the freelance designer
As a fully remote design studio, I find a change in scenery can be helpful, especially when I’m working on a new project. A couple of things I try to remember before I leave the house for a long working session at a local coffee shop.
The role of your logo
This is hands-down one of the biggest design mistakes I experience with local businesses.