The Challenge

In 2018, I embarked on a partnership with Nearby Coffee Co., a mobile coffee catering truck based in Austin, TX, to revamp their visual identity. The company had undergone a name change and expanded its horizons by targeting larger clients. The task at hand was to preserve the integrity of their original brand while crafting a logo befitting the specialty coffee industry.

The Process

Brand Evolution

Having previously collaborated in 2018, we revisited Nearby Coffee Co. with a fresh perspective. Understanding their growth trajectory and new aspirations, we aimed to seamlessly integrate their past identity with a refined, industry-appropriate look.

Competitive Analysis

To ensure Nearby Coffee Co. stood out in the specialty coffee sector, we conducted a comprehensive analysis of competitors, seeking inspiration while maintaining uniqueness. The goal was to position the brand as a standout player in the industry.

Logo Development

Drawing inspiration from urban wayfinding, the final logo concept took shape. The challenge was to create a design that not only reflected the mobile nature of the business but also exuded sophistication and flair, aligning with the specialty coffee market.

Visual Identity Refinement

The redesign extended beyond the logo, encompassing a holistic visual identity. From color palette selection to typography, every element was carefully curated to convey Nearby Coffee Co.'s commitment to quality and distinction.

Together, we successfully navigated the challenge of preserving the essence of Nearby Coffee Co.'s original brand while propelling them into a new era of growth and recognition in the specialty coffee industry.